It would not be an exaggeration to say that, among the sectors in our country that have yet to scratch the surface regarding their true potential, tourism is among the most significant.

Bangladesh contains all the necessary elements of a world-class travel destination. The country's undeniable natural diversity ranges from the world's longest natural sea beach at Cox's Bazar and the dense mangrove ecosystems of the Sundarbans to the tea gardens, hills, forests, haors, waterfalls, and lakes located in Moulvibazar and Sreemangal.

Despite this immense wealth of potential, Bangladesh’s tourism sector continues to flounder under the weight of neglected infrastructure, bureaucratic apathy, and a glaring lack of integrated national planning.

Across the country, the tourist experience remains severely hindered by basic administrative failures. Key destinations routinely lack fundamental amenities such as clean public sanitation, safe drinking water, reliable transportation, clear signage, and functioning information centres.

Unregulated visitor surges during peak seasons cause severe traffic bottlenecks, while unmanaged plastic waste threatens fragile ecological reserves. Additionally, the lack of streamlined visa processes, poor international marketing, and inadequate last-mile connectivity deter foreign tourists, leaving the sector almost entirely dependent on a domestic market that receives minimal structural support.

To unlock the economic power of tourism, the government must move past piecemeal interventions and institute a coordinated, national tourism framework.

This requires developing community-based eco-tourism initiatives, enforcing strict environmental regulations in ecologically sensitive areas, and investing in specialized hospitality training.

Global tourism represents a multi-billion-dollar driver of employment, foreign exchange, and regional economic development. The administration must treat the industry not as an accidental byproduct of economic activity, but rather as a strategic national priority.

With proper investment, transparent governance, and a clear vision, we must look to transform our tourism sector into a sustainable pillar of national prosperity.

Why it matters

The editorial frames tourism as a strategic national priority because global tourism drives employment, foreign exchange and regional economic development.