ACI Beverages, a strategic unit under ACI Foods Limited, has officially launched MacCoffee in Bangladesh through a strategic collaboration with Empire International Sdn. Bhd., a member of Singapore-based Food Empire Holdings Limited, which was facilitated by Mitsui & Co. (Malaysia) SDN BHD.
The official launch ceremony took place at one of Shwapno’s flagship outlets in Banasree D Block on Wednesday, October 7.
The launch event was attended by senior officials from ACI, including Rezaul Islam, president of ACI Consumer Brands, and Zakir Ibne Hai, executive director and chief operating officer of ACI Food and Beverage.
Representatives from Empire International Sdn. BHD., including company director Pradeep Chauhan and general manager Tan Boon Hua, were also in attendance. They were joined by Kenichiro Kawamoto, the country chairperson of Mitsui & Co. (Asia Pacific) PTE LTD, Dhaka Branch.
The collaboration marks another significant milestone in ACI Beverages’ journey to build a diverse beverage portfolio in Bangladesh.
ACI Beverages entered the beverage category by distributing Sunquick Fruit Concentrate and Fruit Drink products, followed by the launch of ACI Electrolyte Drinks to mark its official entry into the industry.
Capitalizing on its expanding portfolio and recognizing the strong potential of the hot beverage category in Bangladesh, ACI Beverages has partnered with Empire International Sdn. Bhd. (Singapore) to introduce MacCoffee to consumers throughout the country.
MacCoffee is a renowned and trusted coffee brand, loved by consumers across 60+ countries worldwide.
MacCoffee brings a truly international coffee brand to the growing number of coffee lovers in Bangladesh, backed by its strong global reputation and commitment to delivering quality coffee experiences.
The collaboration initially begins with the distribution of MacCoffee Original and MacCoffee Gold jars in Bangladesh. With the long-term vision of strengthening its local presence, the partnership also aims to commence local packaging of MacCoffee products, alongside introducing new and exciting products to the market.
Why it matters
The introduction of MacCoffee expands consumer options in Bangladesh's hot beverage sector through an international trade partnership between local and regional firms.